L’Oréal loses Olaplex patent battle, plans to appeal

By Lucy Tandon Copp 14-Jun-2018

High Court rules that the French beauty giant has infringed on an Olaplex hair care patent

L’Oréal says it will appeal a ruling by the UK High Court that says it is in infringement of an Olaplex patent, according to Reuters.

The US start-up sued L’Oréal USA for patent infringement and false advertising in November 2016.

After a lengthy legal battle, on 11 June 2018, Mr Justice Birss ruled that L’Oréal’s Smartbond Step 1 hair care product infringes on the patent licensed to Olaplex by Liqwd.

The French cosmetics company was brought down by one claim in particular, which relates to the use of Olaplex’s technology for reducing damage during the hair dying process using bleach.

The High Court dismissed the other ten out of 11 claims.

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L’Oréal commented: "We strongly disagree with this decision, which is applicable only in the UK, and we will be applying for permission to appeal. Therefore, as legal proceedings remain ongoing, we will not be commenting further at this time."