The new identity signals the company’s intention to enhance presence in microbial control and speciality chemicals markets
LSI, a global specialty chemicals business, has officially announced its rebrand as Arxada, effective from today, following Cosmetics Business’ breaking of the news last month.
The new name follows the company’s launch as an independent business in July 2021, after the completion of the sale of Lonza Specialty Ingredients from Lonza Group.
Commenting on the new company name, Marc Doyle, Chief Executive Officer of Arxada, said: “This new identity signals our intent to transform the company as we build on our longstanding heritage of innovation and pioneering technology to enhance our presence within the microbial control and speciality chemicals markets.
“Our new corporate identity demonstrates our commitment to enable our customers and their products to be more efficient, more effective, more responsible and more sustainable.”
The name Arxada derives from arx and arcis, the Latin words for citadel and fortress.
In the same way that a citadel acts as a stronghold or protector, Arxada is said to provide solutions that strengthen the performance of its customers and their products, and help to protect people, places and the planet.