La Prairie welcomes largest retail space back to Zürich Airport

The 64sqm space features natural elements to reflect the brand's ethos

La Prairie is welcoming customers back to its immersive concept store at Zürich Airport’s Airside Center.

The newly designed space pays homage to nature, featuring wood and mineral elements, using natural materials.

Meanwhile, sculptures represent each of La Prairie’s key skin care collections.

Standing at 64sqm it is the brand’s largest retail space in Europe.

“We are very excited about the launch of La Prairie’s new store design and the accompanying updated visual merchandising, which we feel perfectly represents our quest for timeless beauty,” said Greg Prodromides, La Prairie’s Chief Marketing Officer.

Since the brand’s establishment in 1978 it has entered 90 countries around the world.

La Prairie joins beauty brands Rituals and Ella, and hair salon McCoiffure on offer at Zürich Airport.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies