Label design tips: Stand out online and optimise on-pack real estate

By Julia Wray | Published: 23-May-2022

OPM Group’s Susan Ellison shares the ways in which labelling can be adapted to meet consumer trends and brand needs

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The OPM (Labels and Packaging) Group (OPM), has been a leading international flexible packaging and labels manufacturer for over 40 years, partnering with a wide range of brands, contract packers and retailers across the cosmetics and personal care markets.

In this column, Susan Ellison, joint MD of OPM Group, discusses the power of touch, onscreen appeal and the rising pressure brands face to cram information onto packaging.

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