Lancôme takes beauty to new heights with Singles' Day shopping promotion

Published: 29-Oct-2018
Retail

Giant paper plane installed in Paris to promote brand's connection in China

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French luxury beauty brand Lancôme is taking shopping to new heights with the creation of a giant paper plane to promote its connections with the Chinese Tmall shopping website.

Measuring 19m by 12m, the plane is dressed in Lancôme’s house hot-pink colours and is parked near the Eiffel Tower in Paris, as part of its promotion of China’s Singles' Day on 11th November.

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