Pure Beauty

How L’Oréal and The Perfume Shop’s multi-brand fragrance refill station works

By Amanda Pauley | Published: 30-Nov-2023

Customers can get refills on Armani, Mugler and YSL fragrances at the beauty giant’s station in The Perfume Shop’s Nottingham, UK, store

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L'Oréal has collaborated with The Perfume Shop to launch its first-ever in-store, multi-brand fragrance refill station.

Situated in the independent retailer’s Nottingham, UK, flagship store, it delivers sustainable refill choices for eight of the French beauty giant’s best selling fragrances, from brands such as Armani, Mugler and YSL

The aim is to increase

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