Live 1 to 1 make-up advice becomes reality with YouCam

The company’s beauty apps recently picked up Google Play’s Editors’ Choice award

Perfect Corp’s YouCam Makeup has revealed its new personalised virtual Beauty Advisor experience.

The one to one experience allows users to connect with a beauty expert via live video chat and receive a custom beauty consultation on their mobile.

Customers can also try on products through guided AR, where experts will advise users on complete beauty looks and help shop for products from YouCam’s partner brands.

Perfect Corp’s CEO Alice Chang said: “By adding an on-demand personalised feature, YouCam continues to elevate and enhance the customer beauty journey for consumers, brands and retailers alike.”

The brand unveiled its new Beauty Advisor service at the WWD Style Lounge at SXSW from 9 - 11 March, hosted at the Four Seasons Hotel, Austin, US.

At the event, customers were invited to test the service while make-up artist Jeanine Lobell gave virtual beauty advice.

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