Loop: The refillable service beauty brands are signing up to

The Terracycle-owned company will clean beauty packaging, which can then be refilled by the brand’s manufacturer

Terracycle’s Loop has launched its refillable service in the UK – and a host of beauty brands have already signed up.

Nivea, Ren, Love Beauty and Planet, Molton Brown and Bulldog are among the first beauty brands to join the service, which allows customers to return their products to be cleaned by Loop and then be refilled by the brand’s manufacturer.

Users of the service can have their empties collected from their homes or deposit them at one of Loop’s UK collection points.

“Loop was designed from the ground-up to reinvent the way we consume by learning from historic circular and sustainable models like the milkman from yesteryear while honouring the convenience offered by our single-use consumption of today,” said TerraCycle’s CEO Tom Szaky.

In order to bring its initiative to the UK, Loop selected British food store chain Tesco as a retail partner.

Speaking about the link up, Dave Lewis, Tesco’s CEO, said: “Our ground-breaking partnership with Loop has been designed to test a new way of helping customers use less plastic and explore the exciting potential of reuse.

“We will learn what works at scale as we develop plans with Loop to introduce reusable packaging into our business.”

Bulldog is currently working with Loop to finalise its reusable product offering

Meanwhile, Bulldog’s General Manager Caroline Mallet, said the brand is constantly looking for new ways to up its sustainability credentials.

“From our very first day, we’ve always challenged ourselves to make decisions our customers could be proud of,” she said.

“We refuse to stand still and are constantly looking for new and innovative ways to deliver our products sustainably.”

Ren also told Cosmetics Business it was a “pleasure” to partner with Loop on its maiden launch in the UK market.

“At Ren Clean Skincare we are proud of our commitment to become zero waste by 2021 and today marks one of our milestones to securing our goal,” said the brand’s CEO Arnaud Meysselle.

Beauty’s refillable culture

The refillable culture is no novelty to the beauty sector. A host of major players have turned their hand to refillables across skin care, make-up and fragrance in recent years.

Neal’s Yard Remedies, Beauty Kitchen and The Body Shop have all adopted in-store refillables services or offers.

Meanwhile, flexible pouches have become a popular refill choice for skin care brands, such as L’Occitane and Rituals.

Despite the argument that most of these pouches are made with flexible packaging, they take less energy to manufacture and are significantly lighter than traditional packs.

For more industry insight on refillables visit the link below:

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