Louis Vuitton awakens senses with new ‘daybreak’ perfume for 2018

By Becky Bargh | Published: 26-Mar-2018

Long-standing Louis Vuitton perfumer Jacques Cavallier Belletrud created the new fragrances, inspired by emotions

Louis Vuitton’s fragrance centres around emotions and moments suspended in time.

Le Jour Se Lève (from £185) will join the collection of seven perfumes unveiled in 2016 - its first fragrance line in 70 years.

The latest scent is designed to evoke daybreak with notes of mandarin, partnered with jasmine samba, magnolia petals, osmanthus with subtle tones of blackcurrant.

Former perfumer for Swiss fragrance and flavour company Firmenich, Jacques Cavallier Belletrud, was responsible for creating the new scent.

The new fragrance is packaged in the same bottle as the original collection, so that consumers can refill their bottles at Louis Vuitton stores.

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