Luxury beauty launches and pop-ups are back with a roar for Lunar New Year 2022

31-Jan-2022
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With Chinese New Year just around the corner, Cosmetics Business looks at what makes a successful new year launch and the brands rising to the occasion for the Year of the tiger

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In honour of Lunar New Year 2022, beauty brands are painting the town red to mark the Chinese zodiac Year of the Tiger.

Relating to Chinese consumers is critical during this festive season, as the country is set to become the world's largest luxury market by 2025, reported US consulting firm Bain & Company.

China’s share of the global luxury market increased to 21% in 2021, up from 20% in 2020 and sales of luxury goods in the region soared by 36% to 471bn yuan ($73.59bn) last year.

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