MAC creates global team of beauty influencers for lipstick launch

By Sarah Parsons | Published: 16-Jan-2017
Marketing

Fleur de Force and LarLarLee will join 'beauty gurus' from ten countries to release their own MAC lipstick

MAC has announced a global collaboration with ten ‘beauty gurus’, each creating their own lipstick for the brand.

Glamour'sBeauty Director Alessandra Steinherr and blogger Fleur De Force will represent the UK and debut their collaboration with the brand along with eight other influencers at the beginning of April.

The full list of MAC’s soon-to-be global beauty team is:

UNITED STATES

#MACxLarLarLee by @LarLarLee

Laura Lee is an LA-based vlogger with more than two million subscribers on her YouTube Channel and almost one million followers on Instagram.

#MACxGabrielZamora by @TheGabrielZamora

Also based in LA, Gabriel Zamora is MAC’s only male beauty ambassador. His 159,000 Instagram fans have followed him and his signature blue hair to become the first male artist for Ipsy.

CANADA

#MACxSamanthaRavndahl by @ssssamanthaa

The Vancouver-based make-up artist goes by Sam and provides her followers with make-up tips and tricks as well as behind the scenes access to her photo shoots.

BRAZIL

#MACxVicCeridono by @VicCeridono

Victoria Ceridono is a Brazilian in London, a best-selling author of Dia de Beauté and Beauty Editor of Vogue Brazil.

MIDDLE EAST

#MACxTheRealFouz by @TheRealFouz

Fouz Al Fahad hosts beauty masterclasses around the UAE. The Kuwaiti YouTube vlogger also has a lifestyle column in the Kuwait Times and an online store.

FRANCE

#MACxMarie by @EnjoyPhoenix

This Parisian, otherwise known as Marie Lopez, has over two million YouTube followers and has appeared on the French edition of Dancing With the Stars. She has released two books, #EnjoyMarie and Carnet de Routes.

GERMANY

#MACxCaroDaur by @CaroDaur

Catwalk model, Caroline Daur, shares her globe-trotting lifestyle on Instagram. Her next adventures include Berlin and Munich's haute couture shows.

AUSTRALIA

#MACxNikkiaJoy by @NikkiaJoy

The freelance make-up artist and vlogger has 325,000 followers across her channels. Her previous collaborations include Benefit Cosmetics, Maybelline and GHD.

  • Companies:
  • Estée Lauder Companies
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