MAC's chief make-up artist Terry Barber talks the hottest consumer summer trends

The Director of Make-up Aristry at MAC, Barber reveals how to advise consumers on the best looks this season and if Instagram beauty is really worth the hype

Courtesy of M·A·C Cosmetics

From retail to marketing purposes, seasonal make-up trends is a key tool for the colour cosmetic sector. But with the persistence of Instagram beauty, the consumer everlasting love for highlighter and fashion week taking its make-up usage down a notch - what does this mean for consumers visiting your counter?

Terry Barber, Director of Make-up Aristry at MAC, talks to Cosmetics Business about this season's colour cosmetics trends and what to expect in the future.

How would you describe the key look for this season?

Terry Barber

Simplicity. Simplicity is style rather than . . .

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