Pure Beauty

MIJ Masks announces retail expansion by joining Beauty Bay

Published: 4-Nov-2021

Founder Maya Jama was also the first-ever celebrity ambassador for hair care brand Aussie

The skin care brand of British TV presenter Maya Jama has expanded its consumer reach by joining online beauty retailer Beauty Bay

Beauty Bay customers will be able to purchase the MIJ skin care line, including the Rose Quartz Face Roller, Rose Quartz Face Tool as well as Hyrdogel Eye Patch and Bio-Cellulose Face Mask from November this year.

MIJ was previously available from Harvey Nichols and the brands own website.

Jama said: “We’ve seen such rapid growth since launch and we’re proud to be partnering with the reputable beauty destination as we expand our retail partners.”

MIJ joins brands including Anastasia Beverly Hills, Clinque, Foreo and Marc Jacobs.

David Gabbie, joint CEO of Beauty Bay, described MIJ as “accessible for all” and praised its high-quality yet affordable price point.

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