Make-up brand Catrice aims to become market leader upon UK debut

Parent company Cosnova’s General Manager says digitalisation is one of the make-up brand's primary focus areas

Cosnova Beauty has set its sights on making its colour cosmetics brand Catrice Cosmetics a market leader in the UK.

With its recent expansion, Cosnova’s General Manager Hilko Prahl said the company is making digitalisation a priority.

He said: “Digitalisation is one of the focus areas for Cosnova and our vision is to become the volume market leader in the UK and we are delighted to have this fantastic opportunity for our brands.

“The UK is the third biggest online market worldwide and the consumer has a high affinity for cosmetics, so we are [...] very excited to launch here.”

Today, Catrice is available in almost 70 countries worldwide, including the US, Italy, France, Spain and Iraq.

Prahl added: “Catrice is a fast paced brand and it makes sense to partner with JustMyLook, a fast growing beauty retailer in the UK, to meet the high consumer demand for innovation and quality at the ideal price.”

To create its collections, the brand takes inspiration from catwalk trends around the world.

This includes looks from designers such as William Fan, Isabel Vollrath, Marina Hoermanseder and Perret Schaad.

UK customers can shop the full range of face, eye, lip and nail products via online beauty retailer justmylook.com.

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