Male grooming materials for 2016


John Woodruff provides his pick of the best ingredients for men's grooming products

After many fits and starts it appears that men are now taking a serious interest in how they look and male grooming products are here to stay. This is based on figures from Euromonitor International that show a 5% rise in sales of male toiletries excluding shaving items in 2013. Mintel reported that approximately 60% of all men between 18 and 34 use facial moisturisers, and in the UK 11% of men frequently use a bronzer.


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