Malin + Goetz invests in EU consumers with new website launch

By Becky Bargh 15-May-2020

The UK-based skin care brand has expanded its distribution to more than 20 EU countries

US beauty brand Malin + Goetz has put its faith in the European beauty market with a new e-commerce website.

The site will enable consumers in more than 20 EU countries, including France, Italy, Spain and Belgium, to purchase its products.

The gender-neutral brand’s roster of products span skin and hair care, as well as fragrance, and are said to be formulated with natural ingredients and ‘advanced technologies’.

Speaking to Cosmetics Business Malin + Goetz said the decision was taken in order to serve more consumers in lockdown due to coronavirus.

“It [the launch] comes at a time where online shopping is more important than ever and we want to make sure our customers from across Europe are able to purchase their two-step essentials, favourites and simple luxuries throughout this increasingly difficult period and beyond,” said Malin + Goetz’s CEO Brad Horowitz.

“The new site stocks the full range of skin, body and hair care, plus fragrance and candles, offering the best in gender-neutral prestige personal care products.”

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Today, the brand operates in the US, UK and Hong Kong, and is expected to expand its retail presence again next month in Canada.

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