Marionnaud launches Born To Be Me campaign

Adverts aim to promote inclusive outlook on beauty

French perfumery chain Marionnaud has launched an advertising campaign created by French ad agency Rosapark.

Called Born To Be Me, the campaign features images of women of all ages and races, mostly wearing a natural beauty look with the tagline “la beauté qui me ressemble”, or “beauty that looks like me”. Marionaud has used this phrase ever since it launched its Code Beauté concept a year ago.

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