Marionnaud launches Born To Be Me campaign


Adverts aim to promote inclusive outlook on beauty

French perfumery chain Marionnaud has launched an advertising campaign created by French ad agency Rosapark.

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Called Born To Be Me, the campaign features images of women of all ages and races, mostly wearing a natural beauty look with the tagline “la beauté qui me ressemble”, or “beauty that looks like me”. Marionaud has used this phrase ever since it launched its Code Beauté concept a year ago.


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