Sun care sales continue an upward trend as manufacturers focus on reaching more consumers with improved technology and fewer chemicals, says Liz Barrett
Sun care has certainly shone during the past 12 months; forecasted numbers from Euromonitor International show the total market grew 2.4% in 2016 to reach nearly US$10bn, with the sun protection category in the lead with just shy of $7.6bn in sales. The Asia Pacific and Middle East and Africa regions boasted the largest gains in retail numbers, with nearly 4% growth over 2015, according to Euromonitor.
Housed under the umbrella of sun care are the categories of sun protection, aftersun and self-tanning. According to Euromonitor, sun protection accounts for the majority of the sun care category, which makes it vital to focus on consumer needs and wants in this category. Sun protection products enjoyed a forecasted 2.4% retail sales growth during 2016, thanks to continuing innovation in the category.
The aftersun category, meanwhile, with products such as moisturisers, cooling sprays/gels, body/lip balms, soothing masks and hair repair, saw a forecasted 2.5% retail increase in 2016, bringing the category total to $592m. Finally, the self-tanning category rose by a forecasted 1.3% in 2016, bringing it to $524m, which was in correlation with its biggest market, North America, also rising by 2%.
According to Mintel, the five countries leading sun care retail sales include the US, China, Brazil, Italy and South Korea. “Record temperatures have motivated US consumers to buy more sun care products over the last year,” says David Tyrrell, Global Skincare Analyst, Beauty & Personal Care at Mintel. “China, which is expected to register the highest retail value sun care sales in 2017, showed a . . .
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