British fashion and homeware retailer Matalan has become the latest retailer to launch its own-brand beauty range.
Brands including ASOS, Zara, Topshop, H&M and Amazon are among those taking on the beauty category.
Matalan took to its website to make the announcement.
It said: “We’re launching our very own beauty brand, Beauty Collective in stores across the country for all you make-up addicts out there.”
The new affordable Beauty Collective line-up (from £2) is armed with a number of product ranges for lips, eyes, face and nails, as well as beauty accessories.
These include three lip products, three eye shadow palettes, nail polish, mascara, highlighter and brow kit.
Natalya Wright wearing the Hollywood Glamour beauty look
The retailer has also collaborated with Natalya Wright, younger sister of TV personality Mark Wright, who has partnered with the brand to showcase the new collection as well a trio of beauty looks.
Products are now available across selected stores including Blackpool, Cardiff, Dundee, Londonderry, Newcastle and more.
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- Topshop taps into beauty industry boost with brand relaunch
