Maybelline partners with Wattpad again for Mental Health Awareness month

By Alessandro Carrara 17-May-2022

The second annual campaign in support of mental health awareness encourages people to share their stories of bravery in the face of personal challenges

Maybelline New York and Wattpad have announced the second annual #BraveTogether campaign for this year’s Mental Health Awareness month.

Throughout the month of May, Maybelline and Wattpad, the global entertainment company, will host a series of writing prompts, inviting writers to share a short story about self-care and showing support to others.

For every story submitted as part of the #BraveTogether campaign, Maybelline will donate US$1 to organisations that support mental health.

“What makes Wattpad unique is the sense of community that the platform fosters,” said Jessie Feinstein, SVP US Marketing, Maybelline.

“After an incredible partnership in 2021, we’re proud to work with Wattpad again to share a message of positivity and resilience in the face of challenges. We want everyone to know that community helps us all be #BraveTogether.”

The cosmetics brand will provide donations of up to US$10,000 to each of the Sad Girls Club, The Jed Foundation, The Ali Forney Center and The Loveland Foundation.

Maybelline and Wattpad will also host also #WattpadSpeaks: Getting Creative with Self-Care.

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The virtual event will bring together a group of Wattpad authors to discuss mental health, self-care and writing.