Meet the beauty brand boasting a ‘world first’ negative carbon skin care serum

Vegan skin care brand BYBI has launched the “world's first carbon negative skin care product”.

Due to its first-to-market production methods, the Glowcurrant Booster (£12) is said to capture more carbon than it emits through its packaging and production.

Audited by the Carbon Trust, the brand also claims that with 12.6g Co2 per product, the booster saves the equivalent carbon emissions created by charging an iPhone11 five times.