Meet the entrepreneur behind hit Canadian skin care brand Indeed Labs

As COO and President of the science-led but affordable cosmetics brand, Dimitra Davidson has propelled the brand to receive international acclaim

How would you sum up your role as COO and President of Indeed Labs?

My job as the head of Indeed Labs is to lead and direct all aspects of the business from product development, to marketing to the overall business strategies.

I am also part owner of Indeed and, on a personal level, I feel extremely connected to the success of our beloved brand.

Dimitra Davidson

What are the best and worst . . .

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Indeed Laboratories (more information, website)