Men start taking control of long-lasting deodorants

Men’s deodorants are shaking up the category by lasting longer and working harder

Long lasting efficacy is the most important product attribute for deodorants, especially for men. Yet these latest developments are shaking things up by promising to work even harder


Vichy Homme

Vichy Homme (L’Oréal) Déodorant 72H Triple Diffusion is the first spray from the brand that is as efficient as a roll-on. Designed for men looking for extreme control, the antiperspirant deodorant is equipped with a high precision tri-diffusion applicator that reduces the “cloud effect” to help prevent product loss. . . .

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