From the metrosexual in the 90s to the spornosexual in 2014, the male grooming market is adept at introducing new characters, each updating the last, to reflect the evolving relationship men have with personal care products. So it might not come as a surprise that there is a new man in town, but this time he’s different. He’s not about the perfect pecs or the guyliner. This man is more considered, more individual, more real.
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- Companies:
- Beiersdorf
- L'Oreal
- Estée Lauder Companies
- Euromonitor International
- Elemis
- Kantar
- Mintel International Group
- Procter and Gamble
- Unilever
- KMI Brands
- NPD Group
- Captain Fawcett
- Bulldog Skincare
