Mindful beauty goes mainstream with aromatherapy sales up by 500%
Fragrance | Marketing | Skin Care
British consumers are turning to luxury aromatherapy-based products in 2019 to help destress
Anxious, burnt-out consumers are turning to aromatherapy to find solace, as sales of stress-relieving scented products increased by more than 500%.
New figures by market researcher The NPD Group reveal that the mindful beauty trend . . .
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