Italian cosmetics packaging brand Mktg Industry worked with Alkemilla Eco Bio Cosmetics, an Italian colour cosmetics brand, to create packaging for its eyeshadow line.
Alkemilla Eco Bio Cosmetics chose Mktg Industry’s Make-Up Book solution for its range of pressed-powder eyeshadow palettes. Four shadows are presented inside each pack, and if a consumer buys four palettes, they receive another palette free.
The Make-Up Book packaging is entirely made in Italy and has been designed specifically for pressed-powder and hot pouring make-up solutions. For Alkemilla Eco Bio Cosmetics, Mktg Industry developed a new version of the packaging, featuring white foam coupled with four colours of printed cardboard, shiny lamination, a magnetic base for refills and a magnetic closure. The Mktg Industry design team also created all the graphics for the palette and outside wrap bands, in order to meet the different moods and tastes of consumers, according to the company.
