Moksha Beauty invests in online with new e-commerce site

The beauty brand is just one of many that have turned their attention to the online space during the coronavirus pandemic

UK-based skin and body brand Moksha Beauty has announced the launch of its new e-commerce site.

Central to the brand’s portfolio is its tea tree shower products, which have seen a 40% boost in sales since the coronavirus lockdown was put in place at the end of March.

To mark the launch, Moksha Beauty is offering its best-selling shower gel on a ‘buy 2, get 1 free’ offer.

The brand also stocks a range of bath salts, bombs and soaps.

All handmade in the UK, Moksha Beauty’s ethos is to create a spa-like experience for consumers at-home.

Products such as these, including self-care items, such as nail polishes, have benefited from an uptick in sales since the stay at home order was enforced.

“Consumers are increasingly turning to self-care and home-based beauty treatments like at-home manicures to improve wellbeing and boost their mood,” said Emma Fishwick, Account Manager, The NPD Group, UK Beauty.

UK brand Ciaté saw a 900% spike in online sales throughout April, compared with the same month in 2019.

Meanwhile, in an exclusive interview with Cosmetics Business Simon Murray, Brand Manager at The Red Tree, UK’s leading international beauty brand consultancy firm, recommended brands strengthen their self-care offering as well as their online presence in order to survive the pandemic.

“Other recommendations that we’re making to brands include strengthening their online presence with self-care product assortments – taking note of the fact that consumers have more time to spend on masks and other ‘rituals’ and helping them to achieve this with product selections and content,” he said.

Other beauty brands have also been quick to turn their attention to online in recent months.

Luxury beauty brand Chantecaille has just introduced its debut UK e-commerce site, while many others have invested in virtual consultations and video calls, including independent retailer Seekology, bareMinerals and Lush.

Read more about how video consultations have taken off, via the link below.

Featured Companies

The Red Tree Consultancy (more information, website)

See also