Molton Brown puts personalisation at centre of new concept store
Full of interactive and sensorial moments, the new London space takes inspiration from Molton Brown’s first-ever salon in Mayfair
Staying relevant in the retail sector has never been more paramount for beauty brands as pressure mounts from e-commerce and customers to stand out.
But a contemporary and futuristic design does not necessarily guarantee success among consumers.
Instead of looking to a new generation of retail ingenuity, British fragrance brand Molton Brown has delved into its heritage to find inspiration for its latest concept store.
. . .This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
Companies
