Molton Brown puts personalisation at centre of new concept store

Full of interactive and sensorial moments, the new London space takes inspiration from Molton Brown’s first-ever salon in Mayfair

Staying relevant in the retail sector has never been more paramount for beauty brands as pressure mounts from e-commerce and customers to stand out.

But a contemporary and futuristic design does not necessarily guarantee success among consumers.

Instead of looking to a new generation of retail ingenuity, British fragrance brand Molton Brown has delved into its heritage to find inspiration for its latest concept store.

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