Morphe links up with former ‘Dance Moms’ star Maddie Ziegler

By Becky Bargh | Published: 24-Jun-2020

The 17-year-old has been tapped by Seventeen magazine as the next beauty ‘guru’

Cult cosmetics brand Morphe has linked up with teen American dancer Maddie Ziegler on a new beauty line.

The hero product of the new Imagination collection is the brand’s 20-pan Artistry Palette, which features a range of colours in a matte, metallic and shimmer shades.

Also joining the line are the three multi-use Lip & Cheek Kits, in peach, pink and berry shades; and the brand’s Dew Bomb Face Gloss Stick, this product is designed to give a dewy highlighted look.

The 17-year-old rose to fame in the US reality TV show Dance Moms from 2011 until 2016.

Ziegler received wider recognition for her appearance in pop star Sia’s music videos, including 'Chandelier' and 'Elastic Heart'.

In 2015, and two consecutive years after, she was named on Forbes’ ‘30 most influential teens’.

Seventeen magazine also tapped her as the next beauty ‘guru’.

Speaking to the publication she said: “I have loved make-up, literally since I can remember.

“I watch make-up tutorials every single day and as I'm watching them I'll be trying on make-up looks.

“I'll literally finish the look, take it off and then do a new one and I'll do that for probably like three or four hours."

Today, she has more than 13 million followers on her Instagram page, which she took to to make the announcement.

On her page she wrote: “I’m so excited to share this news with you!”

Shoppers will be able to purchase the line tomorrow via and products retail from £12.

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