Pure Beauty

NYX Cosmetics opens its biggest ever store in Paris

Published: 12-May-2017

The boutique is twice the size of the average Parisian store and its neighbours include Sephora and Kiko

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NYX Cosmetics is set to open its largest-ever store in Paris.

On 19 May, the L'Oréal-owned brand will open its door in the Forum des Halles shopping centre in the French capital.

The store measures 116sqm - about twice the size of the average Parisian boutique - and its neighbours include Sephora and Kiko.

This is the brand’s 13th store in France and the company has been opening outlets at a rapid rate since March, with shops in Montpellier, Lyon and the Val d'Europe shopping centre in Seine-et-Marne.

The brand announced the opening on social media, posting Instagram images of the new store, showing its black walls, bright billboards and pale grey marbled floors.

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