Nad’s inks distribution deal with Robinson Young

Australian hair removal brand hopes to capitalise on distribution company’s UK expertise

Nad’s, the Australian hair removal brand, has signed a UK distribution deal with Robinson Young.

The brand is already available in Boots and on Amazon but hopes the new partnership will help it to expand into new channels.

Nad’s was founded in 1992 by Sue Ismiel, who created a no-heat hair removal formula for her daughter Nadine – who inspired the name Nad’s.

Michelle Brown, Brand Manager at Robinson Young, said: “Taking advantage of Robinson Young’s long established and high quality service, as well as their reputation for growing brands in this channel, both Sue Ismiel and Robinson Young are very excited about this new collaboration and all the opportunity it provides. We are really looking forward to achieving great things in the UK marketplace.”

Robinson Young is a distributor of non-food FMCG products and has previously worked with cosmetics and personal care brands including Vosene, Soft & Gentle and Wilkinson Sword.

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