Natural beauty favoured by more French consumers than ever

By Patricia Mansfield-Devine 8-Apr-2019

Survey by Birchbox found that 91% of consumers are now interested in natural beauty

French women are increasingly interested in natural beauty products, according to a survey carried out by beauty box company Birchbox.

It found that half of the respondents favour less toxic cosmetics for the environment, and a third are trying to cut the number of products in their bathroom.

Sign up for your free email newsletter

In the survey, which was carried out in February among 751 French women, only 9% of respondents said they weren’t interested in green beauty products.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business