Naya introduces new overnight mask containing four types of hyaluronic acid

The Overnight Hydration Mask also contains a blend of adaptogens including Tremella fuciformis sporocarp and cacay oil

Image: via Instagram @nayaglow

Plant-based skin care brand Naya has launched a new nourishing hydration mask.

Designed to boost and hydrate the skin, the new Overnight Hydration Mask (£58) contains four types of hyaluronic acid to help target skin’s multiple layers and reveal fewer lines and wrinkles.

Meanwhile, the product’s blend of adaptogens including Tremella fuciformis sporocarp, or snow fungus, aloe vera phytic acid and cacay oil, sourced from Columbia, deliver essential fatty acids and vitamins to the epidermis.

Sarah Zimmer established the brand in 2018 after travelling the world in an effort to find the most effective skin care ingredients.

Today, the brand only sources its hero ingredients from farmers in South America that invest back into communities.

“Our approach to skin care goes beyond our products,” said Zimmer.

“I wanted a performance skin care line formulated with fewer proven bioactives at higher concentrations.

“Products that I could feel good about for their ‘botanical science’, proven effectiveness and seed to skin life-cycle.”

The product’s packaging also gives a nod to sustainability and uses glass bottles that are fully recyclable.

To use the mask, customers are recommended to apply a layer to clean skin and leave to absorb, before massaging in any excess product.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies