New Avery Dennison technology set to ‘revolutionise’ cosmetics labelling

Innovative UHF RFID labels for anti-counterfeiting and inventory accuracy can now be applied to beauty products

Avery Dennison is introducing its first item-level ultra high frequency (UHF) radio frequency ID (RFID) inlay and labels.

The labelling company says this move will transform retail within the colour cosmetics market; in the past, the technology has only been available for apparel brands and retailers.

The item-level UHF RFID labels can be applied to metal packaging and liquid goods, providing solutions to issues including low stock visibility, counterfeiting and out of stock skus.

Avery Dennison’s UHF RFID labels are powered by the company’s Janela platform, which gives each label a unique, serialised identity to trigger real-time mobile experiences for consumers and valuable insight for brands.

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