Essential oil leader Decléor says it is focusing on a new era of modernity, wellness and efficacy with the launch of its new campaign.
Created in partnership with global advertising network McCann Worldgroup, the campaign aims to reposition and clarify Decléor’s brand equity in the luxury skin care category.
L’Oréal-owned Decléor further hopes the campaign will grow the brand’s market share through media activations and marketing strategies.
Following the re-organisation of L’Oréal’s brand divisions, Decléor now sits in its Active Cosmetics Division alongside brands including La Roche-Posay, CeraVe, SkinCeuticals and Vichy.
“McCann truly understands our customer and the digital age we now live in, I’m confident this campaign will show our existing consumers and new ones who we are as a brand and what we stand for,” said Karen Flavard-Jones, Managing Director of the L’Oréal UKI Active Cosmetics Division.“The campaign captures a new era for Decléor and reinforces their potent skin care offering; combining advanced science with the force of nature,” added Rob Brown, Executive Creative Director at McCann Worldgroup.
“Creating powerful active ingredients for both skin and mind, Decléor is more essential today, than ever.”
The new campaign will debut this month.