YSL Beauty has tapped Outer Banks star Drew Starkey as the US voice for its latest fragrance MYSLF ABSOLU.
The American actor stars in a campaign for YSL Beauty’s MYSLF ABSOLU – the new woody-floral scent “amplified by cool spices” in the MYSLF franchise, which is fronted overall by Global Ambassador Austin Butler.
Starkey was chosen for the role as he brings “a refined intensity and effortlessness to every frame, matching the bold authenticity of the brand”, read a statement from YSL Beauty.
“With his dynamic on-screen presence and magnetic sense of self and style, Drew redefines the meaning of masculine iconicity – where vulnerability, confidence and creativity collide.”
Starkey is a 31-year-old American actor who began his career with supporting roles in teenage drama films Love, Simon and The Hate U Give.
Since 2020, he has played troubled teenager Rafe Cameron in Netflix adventure series Outer Banks, and has also starred in Queer, a critically acclaimed A24 release.
YSL Beauty's MYSLF ABSOLU
“To me, YSL Beauty has always represented boldness and individuality – a spirit that pushes boundaries while remaining timeless,” said Starkey.
“I am honoured to join the story that is YSL Beauty and to celebrate a vision of confidence and creativity that inspires me.”
YSL Beauty’s genderless MYSLF ABSOLU was crafted by perfumers Daniela Andrier, Christophe Raynaud and Antoine Maisondieu.
It has “an invigorating burst of cool spices”, including ginger essence and green cardamom, which are said to “enhance” the fragrance’s vert de bergamot scent.
At its heart, orange blossom is “magnified”, augmented by a ‘clean’, crystalline accord crafted from blossoms grown in YSL Beauty’s Ourika Community Gardens in Morocco in North Africa.
This accord, introduced for the first time in MYSLF, is said to transcribe “the most faithful expression of the flower”.
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