Dave Popplewell and Tuttu Nuutinen outline a new generation of conditioning technology
Making hair look uniform, shiny and healthy from the root all the way to tips is often achieved with conditioner. By all accounts, rinse-off products formulated with conditioning benefits work much more effectively than those first introduced in the 1960’s. Along with modern conditioning formulations, however, have come changes in the way millions of consumers treat their hair. With so many new and exciting styling and treatment options available to try and improve the look and feel of hair, these may lead to deleterious effects on strands, often resulting in damage either by chemical or mechanical means. All of these hair treatment and styling options have served to place extra demands on conditioner technologies.. . .
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