YSL Beauty accelerates global sustainability initiative with new rewilding projects

By Amanda Pauley | Published: 19-Apr-2024

The luxury beauty brand’s Rewild Our Earth programme, which aims to protect biodiversity, will fund new projects in Colombia and the Bahamas this year

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YSL Beauty is set to rewild two more biodiversity hotspots as part of its aim to help the wider luxury beauty industry become more sustainable. 

The L'Oréal-licensed company is funding new projects in threatened natural zones in Colombia and the Bahamas via its ongoing Rewild Our Earth programme.  

These regions were chosen as both are key to the brand’s raw ingredients sourcing.

Rewild Our Earth was created in 2017 in partnership with global NGO Re:wild and aims to protect and restore 100,000 hectares of land impacted by climate change by 2030.

Almost 75% of all wild places have been degraded and more than one million species are at the brink of extinction, reported YSL Beauty and Re:wild.

“On top of having sustainable supply chains of ingredients, we also want to have

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