New ingredient initiatives set to revitalise at PCHi 2019

Personal Care and Homecare Ingredients (PCHi), China's choice sourcing platform for the global personal care industry, will return to the Guangzhou Poly World Trade Centre from 26 – 28 February 2019 for its 12th edition.

Reed Sinopharm Exhibitions (RSE) expects to welcome more than 25,000 trade professionals from around the world to the definitive trade event to discover the latest ingredients and breakthrough technologies, learn from prominent industry experts, and to uncover new partnerships during the three-day event.

PCHi 2019 is set to be the largest edition ever — occupying a total exhibiting area of 40,000 sqm, a 25% increase over the previous edition. With China fast on the heels of the U.S. in becoming the world's largest market for cosmetics[1], the annual PCHi event is of undeniable importance for businesses looking to enter the Chinese market.

Industry trends take centre stage

Its sheer size aside, the Chinese personal care market is noteworthy for other reasons. For one, the Chinese culture presents opportunities for new product innovations, and several consumer-driven trends are unique to the market.

PCHi 2019 will prominently feature three major trends on the exhibition floor and in the education program. These hot topics that are currently making a big impact across the country include:

  • Urbanisation and increasingly digitalised lifestyles have brought about burgeoning concerns over the effects of pollution and blue light on the human body, pushing consumers to demand solutions that help them cope with these damaging effects that the modern lifestyle and its related problems have on their hair, skin, and health in general.
  • The demand for natural beauty products continues to grow as consumers become more concerned about the use of chemicals on their bodies and would rather reduce exposure or avoid them altogether. The same is observed in China but with a distinctive influence of TCM and indigenous botanicals on natural products.
  • '轻医美' (Qing Yi Mei) — loosely translated as 'light medical beauty' procedures — is a concept that broadly refers to non-surgical, medical methods that supplement traditional surgical procedures to achieve greater results. Increasingly popular in China and within Chinese communities elsewhere in the world, these Qing Yi Mei services sit somewhere between a plastic surgeon's practice and a regular beauty salon in terms of level of invasiveness.

Peter LIU, PCHi Project Manager, said "As the first trade event of each calendar year for the global cosmetics industry in China, PCHi strives to facilitate the exchange of valuable industrial knowledge and offer opportunities to uncover predictive market development trends for trade professionals, regardless of their functional roles. We have worked hard to develop a robust event agenda to inspire the next wave of innovative personal care products for the industry."


Revitalised learning experience

PCHi's key focus on technology and innovation has cemented its reputation for the invaluable learning opportunities throughout the agenda-packed event.

Attendees interested in learning more about the latest technologies, trends, and rules and regulations can do so at the PCHi Annual Industry Conference 2019 — which will present a comprehensive range of topics in a brand-new format comprising a mix of keynote and break-out sessions.

For the first time, PCHi attendees can enjoy free access to specially curated keynote presentations in a series titled 'PCHi Conference Plenary Talks: Trend-driven Innovations for a Smart Future'. These sessions are designed to provide attendees with an overview of the global personal care market trends and latest formulation technology, covering a broad range of highly sought-after conference topics.

Held on 26 February and delivered in two languages[2] (simultaneous translation), the Plenary Talks will feature some of the world's most authoritative marketing trends analysts, industry experts, and formulators.

Complementing the Plenary Talks are individual Break-out Sessions that allow delegates to delve deeper into separate, elective conference tracks, such as:

  1. Cosmetics Formulation
  2. Cosmetics Efficacy Evaluation and Testing Technology
  3. Dermo-cosmetics Clinical Research & Skin Care Products Foundation
  4. Rules & Regulations
  5. Market Trends
  6. TCM Influences and Innovations in Cosmetics

For more information about the PCHi Annual Industry Conference 2019, visit www.pchi-china.com/en/Conference/PCHi-Conference-Preview. Early-bird pricing and bulk discounts are available through 18 January 2019. Industry professionals who are keen to secure tickets for the conference may contact Ms. Serena Liu at yujia.liu@reedsinopharm.com.

In addition to the conference, there will be a host of other free-to-attend sessions under the education program, including the PCHi x Exhibitor Talks and New Technology Sessions. These come as RSE responds to growing industry demand for more learning platforms at trade events, where attendees seek out the latest market trends and novel technology offerings to help shape their business activities for the year.

The PCHi x Exhibitor Talks will grant visitors greater opportunities to learn more from participating exhibitors. These complimentary sessions hosted by select exhibitors will discuss hot industry topics and shed light on their latest innovations with visitors in an intimate setting.

Various exhibiting companies will also be sharing more about their latest ingredients and ground-breaking solutions with the industry at the New Technology Sessions, held in 2 venues on the show floor.

Visitors can also look forward to exploring the new Virtual Reality (VR) Zone, jointly put up by Symrise Shanghai Ltd and Shaanxi Sciphar Natural Products Co., Ltd., within a designated rest area. This new show feature will allow visitors to gain insights into these companies' manufacturing processes and experience the innovative applications of VR in the personal care industry.


Choice Sourcing Platform

To provide an enhanced and fuss-free business networking experience at PCHi, RSE is rolling out another fresh initiative that will help bridge connections between international visitors and Chinese companies.

Domestic suppliers who are ready to export their products will prominently indicate this on their booths with the brand-new 'We Export!' signs. This enables visitors to make swift decisions on whether to engage in further conversations, saving precious time as they navigate the exhibition.

On the technological innovation front, exhibitors are again using PCHi as the choice platform to introduce their latest offerings to the market.

There will be numerous global and Asia launches at PCHi this year — including a biofunctional ingredient that combats the effects of oxidative stress, a series of ice cream colour pastes, a natural active ingredient for cell protection, an active ingredient with antioxidant and anti-ageing properties, and various natural extracts with specific applications.

Visitors can check out the New Products Showcase to quickly zoom in on their search, or look out for New Launch signs on exhibitors' booths as they explore the show floor.

Industry professionals planning to attend PCHi 2019 are encouraged to pre-register before 22 February at www.pchi-china.com/en/visitors/visitor-register.

For more information, please visit www.pchi-china.com/en, or connect with PCHi on social media.

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