'Noseshadows' emerge from Japan off back of contouring


Kanebo, Illamasqua and ReCover discuss what the trend signals for the rest of the world

Eyes, lips and cheeks are the make-up palette’s oldest and most loyal allies – but the nose is a less acquainted friend.

The oft-forgotten appendage might be slap bang in the middle of every consumer’s face, but the colour cosmetics market would have you believe it practically doesn’t exist.

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That is, until the Japanese cosmetics market had the same thought. Off the back of the trend for contouring, ‘noseshadow’...

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