'Noseshadows' emerge from Japan off back of contouring

Kanebo, Illamasqua and ReCover discuss what the trend signals for the rest of the world

Eyes, lips and cheeks are the make-up palette’s oldest and most loyal allies – but the nose is a less acquainted friend.

The oft-forgotten appendage might be slap bang in the middle of every consumer’s face, but the colour cosmetics market would have you believe it practically doesn’t exist.

That is, until the Japanese cosmetics market had the same thought. Off the back of the trend for contouring, ‘noseshadow’ . . .

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