Nouryon launches bio-based polymer for weightless hair styling

The new polymer is a result of the firm's partnership with Itaconix

Nouryon, formerly AkzoNobel Specialty Chemicals, has expanded its offering with a new bio-based polymer called Amaze SP.

The polymer is a result of Nouryon’s exclusive global supply agreement with Itaconix to market its bio-based polymers to the personal care market.

“Consumers are showing more interest in lighter textures that allow an effortless yet flawless hairstyle,” says Jens Müller, Global Technical Marketing Manager, Personal Care at Nouryon.

“Amaze SP is plant-based and provides a unique weightless hold while enabling a very natural look and feel on the hair. It offers humidity-resistant style retention, volume and anti-frizz performance comparable to synthetic polymers.”

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