O HUI rekindles relationships with digital lipstick


Messages can be recorded and replayed

Korean cosmetics brand O HUI has launched a new campaign – the Beautiful Lips campaign – that aims to help individuals send messages to loved ones and rekindle relationships.

Using a 'digital lipstick', couples can record messages, which are then activated to play back and out loud when two sticks are brought together and touch.

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O HUI is an LG Household & Healthcare cosmetics brand.