Oh K! establishes itself as a leading and highly coveted beauty brand

Published: 29-Oct-2018

The Oh K! beauty range has been a runaway success since its launch in 2015. A big hitter on social media with impressive influencer coverage, Oh K! has firmly established itself as a leading and highly coveted beauty brand. Dazzling press launches and awards ceremonies have led to mass engagement on social channels and the trend-led brand was crowned winner of the Body, Bath and Spa category at the Gift of the Year Awards 2017.

Inspired by a trip to Seoul way back in 2014 and now one of the beauty industry’s major players, the award-winning design, playful packaging and cutting-edge ingredients continue to be shaped by SoKo (South Korea). This hip Asian destination is said to be seven years ahead of the rest of the world in beauty development and it’s easy to see why.

Complexion and flawlessness are of great importance in Korean tradition, with the belief that you can tell your fate and fortune by your skin. While Western women typically follow a three-step regime, in South Korea there are 10 plus steps, including the use of essence, ampoule creams & sheet masks.

To make this luxury accessible to even the most time-starved schedule, Oh K!’s experts have taken the essential components of the Korean regime in creating their latest lust-worthy collection of masks, beauty and skincare experiences. Bringing SoKo’s rich history of beauty tradition to the global market, Oh K!’s high performing products deliver, with playful packaging embodying the mantra: ‘beauty should be fun... happiness everyday’.

Oh K!’s extensive range of skincare starts with their signature Sheet Masks. Made from soft bamboo fibre, sheet masks are soaked in the nourishing skincare essence to lock in moisture and help to deliver a supercharged boost of skin-hydrating ingredients. To take your masking experience to the next level, Oh K!’s Premium Sheet Masks are made from cutting-edge ingredients such as gold foil and pink clay, each with unique benefits.

Hydrogel Masks are expertly blended into a 2-part hydrogel structure which hugs the contours of the face, preventing the mask slipping and maximising skin contact for a comfortable, easy to wear home-spa experience. The Luxe Edit premium range adds a layer of luxury, with ingredients like caviar and pearl usually reserved to high-end skincare brands.

Targeted Masks are perfect for focusing on specific areas of your skin, whether you want to offer extra hydration and nourishment to lips or the delicate under-eye area, or tackle blackheads with pore clearing nose strips. Body Masks support hard-working areas that need extra care: feet, hands and hair.

Multi-Step Masks give you a K-beauty routine with step-by-step ease and are handy for travel or perfect for an at-home deep cleanse. Oh K!'s Cream Masks are based on traditional formulations with a K-Beauty twist, using extra special ingredients that meet the highest of Korean beauty standards.

Brand new for summer 2018 Oh K! launched the Pink and Marine Edit to brighten, purify and hydrate skin over the dry summer months. The innovative new range includes a Watermelon & Vitamin C Sheet Mask, Pink Fizz T-Zone Bubble Mask, Pink Clay Sheet Mask, Hyaluronic Acid Hydrogel Mask, Firming Tech Neck Mask and the trending 3-Step Anti-Pollution Mask – perfect for those who live in highly polluted areas similar to the foggy hills of Seoul, to free skin from breakouts and clogged pores.

Made from natural and antioxidant rich ingredients for instant results, you’re just a mask away from radiant skin. And while you lie back and relax, Oh K is steadily growing its expertise in the face mask and skincare category, looking to Korea as a source for new product innovation and inspiration.

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