The brand's new Elixir Collection features 5 new interpretations of its current fragrance line-up
Ormonde Jayne's stand in Selfridges
To celebrate the launch of its new Elixir Collection, Ormonde Jayne has expanded its retail presence with two new perfume counters at Harrods and Selfridges.
The collection made its debut on 1 August and features five new fragrances Osmanthus Elixir, Isfarkand Elixir, Ormonde Elixir, Ta’if Elixir and Royal Elixir (from £195).
It joins beauty concessions from Penhaligon’s, Clarins, MAC, NARS and Pat McGrath Labs on the luxury retailer’s shop floors and will continue until 9 August.
Each of the new scents is a different interpretation of its current fragrances.
Its Ormonde Elixir fragrance uses notes from its signature scents Ormonde Man and Ormonde Woman.
Meanwhile, Royal Elixir uses a higher concentration of its Ambre Royal fragrance.
The Elixir Collection is now available from 170 destinations worldwide including its London boutique on Old Bond Street, which was redesigned in March last year.