PDC Brands sold to a Luxembourg equity firm

CVC Capital Partners bought the brand owner for an undisclosed figure from Yellow Wood Partners

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PDC Brands, whose portfolio of brands include Eylure and Cantu, has been acquired by CVC Capital Partners.

PDC Brands is currently owned by investment company Yellow Wood Partners, but was sold to the private equity firm for an undisclosed figure.

Founded in 1981, PDC brands’ portfolio of products can be found in more than 60 markets globally.

Under Yellow Wood Partners, PDC Brands grew its revenues fourfold and EBITDA grew over five times over the last five years.

Dana Schmaltz, Founding Partner of Yellow Wood Partners, said: “The strong performance has been driven by strong organic sales growth combined with the addition of five acquisitions of nine brands that were added to the portfolio.

“With these efforts the Company has emerged as a global leader providing unique and innovative beauty and personal care products that connect with today's consumers.”

Schmaltz praised the senior management at PDC and added “particularly the collaboration, creativity and exceptional performance of the entire PDC team.”

“The time is right time for PDC to become a key part of a larger partnership with access to all the global resources CVC brings to take PDC to the next level. We wish our good friends continued success."

Moving forward

PDC Brands include: Dr Teal’s, Cantu, Eylure, Elegant Touch, Salon System, Body Fantasies, Bod Man, Bodycology, Calgon and The Healing Garden.

Stammer said: "The Yellow Wood team completely understood our business and provided extremely helpful tools and functional skill sets each step of the way, enabling our brands to grow and thrive.

“This successful transaction clearly benefits our employees, customers, and the entire PDC Brands' family.

“Our management and employees did an outstanding job and now, as part of CVC, we will have access to increased financial, marketing, and operational resources where we will continue to do very well."

The transaction is expected to close later this month.

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