PRIORI Skincare introduces Skin Decoded technology, a brand new approach to skin treatment, marking the launch with fresh rebranding, product positioning, packaging and products with the debut of Adaptive Skincare technology that helps address the unique needs of each individual’s skin.
PRIORI Skincare understands that the skin is an intricate communication system. All products feature multi layered ingredient technology and are formulated to read the skin, decoding its need for replenishment, hydration, protection and recovery.
Then, using remarkable advancements in biotechnology, the formulas respond, prioritising actives and delivery systems to meet the skin's current needs. PRIORI is personalised skincare; customised, and in real-time.
PRIORI’s history has evolved from its inception as a forward-leaning skincare brand with cutting edge technology and highly efficacious ingredients, to its current day incarnation, as a brand that respects the need for every person to be recognised and treated individually.
“It’s called Adaptive Skincare, since an individual’s skin changes throughout the day, people need products that change with it,” says Regis Haberkorn, President of PRIORI Skincare.
PRIORI is relaunching with 15 products, including five new SKUs containing highly concentrated SOD (Super Oxide Dismutase) a CO Q10, natural to skin antioxidants that provide correction and protection by neautralising free radicals at the mitochondria of our skin cells.
Q+ SOD Fx220 - Brightening Serum acts as a correction product to help improve pigmentation and illuminate the skin.
Q+ SOD Fx240 Moisturising Crème is a multilayer biotech formula that helps provide the optimum level of hydration and correction for all skin needs.
Q+SOD Fx210 – Active Cleanser is a milky cleansing cream and targets pigmentation, fine lines, wrinkles, and even acne.
Q+SOD Fx230 Eye Crème helps deliver the correction and protection your delicate eye area needs, in real time.
New Treatment: Q+SOD Fx230 Superceutical Peel Gel is a pH balanced, antioxidant-rich lactic acid peel to help give serious hydration, renewal and illuminating results to the skin. This is for professional use only.
PRIORI is available from prioriskincare.co.uk and selected salons, spas and in 18 international markets. The skincare line is available to both professionals and consumers.
For additional press information or photos, please contact lynne@flipsidepr.co.uk or call 0207 631 5180.
