US cosmeceutical skin care brand Priori has launched a new serum that it claims can help to reverse damage caused by free radicals to the skin’s DNA. The result is the reduction of fine lines and wrinkles as well as an improved ability for the skin to self heal, according to Priori.
Its new Cellular Recovery Serum with DNA Enzyme Complex is claimed to mimic the skin’s own repair enzymes to normalise and repair cells. It contains the brand’s DNA Enzyme Complex which uses enzymes from natural sources including algae and mustard seed along with antioxidants to provide added protection. Finally, there’s also vitamins C and E to help boost collagen and even skin tone along with Evodia fruit extract for its anti-inflammatory benefits. The Cellular Recovery Serum is priced at £92, and available from selected salons, spas and clinics.
