Paris Jackson has been named as the new face of KVD Beauty, marking her debut beauty brand partnership.
The 24-year-old actress, singer and daughter of pop icon Michael Jackson will star as the face of the LVMH brand's new Tattoo Pencil Liner launch.
"As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity," said Jackson.
"I also appreciate how the brand brings tattoos and cosmetics together in such a beautiful way.
“Paired with the fact that they're 100% vegan and cruelty-free, this partnership with KVD Beauty feels truly organic and I cannot wait for all the exciting things to come."
KVD Beauty's Global Veritas Artistry Ambassador Anthony Nguyen spearheaded the campaign which was photographed by Tyrell Hampton.
Hampton has previously worked with the Kendo-created label on its Good Apple Lightweight Full-Coverage Concealer in February of this year.
The Tattoo Pencil Liner is available in ten new matte shades including Verdetta Green, Diox Purple, Madder Red and Blue Ashes.
"Paris exemplifies so much of what KVD Beauty stands for – kindness, discovery, and individuality, to name a few," said Tara Loftis, Global Vice President of Marketing and PR for KVD Beauty.
"As graceful as she is beautiful, we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner.”
The new liner will be available on the brand’s website and will roll-out to Sephora stores from 11 April, followed by Ulta Beauty from 10 June.
