Percy & Reed helps consumers achieve a just-off-the-beach look

The brand’s new Beyond the Beach Texture Spray uses sea salt from the Cornish coast for added texture

Hair care brand Percy & Reed is helping customers achieve just-off-the-beach waves with the release of its new Beyond Beach Texture Spray (£16).

The new product can be sprayed onto wet or dry hair and scrunched into the consumer’s preferred wave style.

Thanks to its formula containing Cornish sea salts, the spray is said to create a texture and hold that mirrors spending a day at the beach.

Its vitamin B5 complex is also designed to help hair stay healthy, conditioned and protected without damaging or dehydrating tresses.

Percy & Reed is the brainchild of two hairdressers, Paul Percival and Adam Reed, who wanted consumers to have access to the products they used on A-listers.

The product will be available in the UK from this month at percyandreed.com, Marks & Spencer and John Lewis.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies