Perfect Corp taps hairstylist Sarah Potempa for new YouCam venture

The AR-powered beauty tool allows customers to try-on the Beachwaver founder’s signature hair look

Tech giant Perfect Corp has tapped celebrity hairstylist Sarah Potempa for a new augmented reality (AR) beauty solution.

Users of the company’s YouCam Makeup app can now access the Potempa Pink experience, which allows consumers to virtually try-on the entrepreneur’s signature pink hair colour.

They will also be able to try-on the Beachwaver founder’s make-up look.

“Partnering with YouCam Makeup is so much fun because it takes beauty to the next level with technology and allows people to try something new and showcase their creativity,” said Potempa.

“No matter what point we’re at in life, we have the ability to express ourselves creatively through hair, make-up, fashion and more.”

Alice Chang, founder and CEO of Perfect Corp added: “We are excited to partner with the inspiring and innovative female entrepreneur and spotlight fellow female trailblazers like Sarah, who are changing the way consumers think and play with beauty.”

Throughout her career, the stylist has worked with Vogue, Marie Claire and Vanity Fair.

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